These days, Twitter seems to be dominated by journalists, celebrities, social justice warriors, and politicians. But this platform has always been a key tool for businesses trying to connect with their customers — and the banking industry is no exception.
Topics: Social Media Marketing, social media results, social media tips, twitter marketing, bank marketing
How do my social media efforts stack up against the efforts of other financial institutions? Are these efforts translating to business results? Where do I need to focus to improve?
Topics: social media results, social media update, Year In Review, social media measurement, bank marketing, social media study
Of course you see the value in social media for your bank: Consumers spend about 41 percent of their online time on these sites, and 90 percent say they’d recommend a business after a positive online interaction. So why, then, is it so hard to make a successful pitch for more social media resources to your higher-ups?
Topics: social media for banking, social media marketing, social media results, social media ROI, social media tools, Social Selling
From Sept. 23 to 25, Baltimore’s Inner Harbor bustled with far more than trolley tours and sightseers. During the jam-packed three days, the American Bankers Association held its annual Bank Marketing Conference, an event Gremlin Social was privileged to sponsor.
Topics: social media strategy, social media banking, social media for banking, social media marketing, social media policy, social media regulations, social media results, social media tools, social media updates, bank marketing
Whether you are just getting started with your social media presence or you have an active and engaging fan base flourishing on various networks, paying close attention to your social media analytics can help you better understand your audience, increase your engagement, and make more informed decisions on your customer outreach and digital marketing efforts.
Topics: analysis, analytics, Business, data, return on investment, ROI, Social Media, social media analytics, social media data, social media results, social media ROI, social ROI
