This article was originally published to ABA Banking Journal.

By now, most financial institutions understand that social media is a powerful channel for reaching audiences directly and building trust with consumers. The fear of losing control and damaging their reputation, however, often limits banks’ confidence in their ability to market socially.

Topics: archiving, marketing best practices, social media compliance, social media policy, Employee Advocacy

Today’s financial institutions are faced with a dilemma.

They can’t afford to not empower their employees to engage customers via a social selling strategy, but their electronic communication is heavily regulated by the FFIEC and FINRA, and failure to comply doesn’t come cheap. In 2017 alone, financial institutions racked up $8.3 million in electronic communication fines from FINRA.

Topics: Compliance, FFIEC, social media compliance, social media policy

 

From Sept. 23 to 25, Baltimore’s Inner Harbor bustled with far more than trolley tours and sightseers. During the jam-packed three days, the American Bankers Association held its annual Bank Marketing Conference, an event Gremlin Social was privileged to sponsor.

Topics: social media strategy, social media banking, social media for banking, social media marketing, social media policy, social media regulations, social media results, social media tools, social media updates, bank marketing

The life of a compliance officer can be stressful, particularly when regulated industries make the foray into social media. Not only are there mine fields of regulations to maneuver – your company runs the risk of employees going rogue or accidentally mixing personal and business accounts. One wrong move, and it’s Fine City, population YOUR BANK. What’s a compliance officer to do?

Topics: compliance, Compliance, social media, social media compliance, social media for banking, social media policy

 

Have you resolved to improve your social media marketing efforts? If getting a team together that can help you meet your social media goals is part of your game plan, we’ve got some advice for you to heed when staffing your social media squad.

Topics: social media, social media marketing, Social Media Marketing, social media policy, strategy, tips

Deciding to get your bank set up with social media accounts and profiles may seem overwhelming. New social networks seem to pop up all the time -- how do you know which ones will work for you? Who has the time to update them all regularly? Should you even be using social media?  At Gremln, we understand your concerns. We're here to help!

Topics: customer service, facebook, linkedin, social media 101, social media education, social media for banking, Social Media for Banking, social media policy, team, training, twitter, voice

You want to encourage your employees to be social ambassadors and share your brand with all their friends and followers. But you’ve also heard horror stories of employees taking to the social networks to post offensive, obscene and inappropriate comments and actions relating to their jobs. (Domino’s Pizza and Taco Bell, anyone?) As you work to strike a balance between inspiring positive social conversations and limiting negative or inappropriate comments, you also need to consider where the law comes into play. What can you legally prohibit your employees from doing? What social media activities can you protect yourself against as an employer, without infringing on your employees’ rights?

Topics: Business, national labor relations act, national labor relations b, national labor relations bureau, NLRA, NLRB, social media, Social Media Education, social media policy

Your employees are often your greatest brand ambassadors. They know and love the company, they’re experienced with your products and/or services, and they probably have a personal network of friends, family and followers who value their opinion. So if they want to talk about your company on their social media channels, we say “Let them!”

But what can you do when employees who are disgruntled or less-than-passionate about their jobs go rogue and lash out on their social channels, or worse – the company’s social channels?

Topics: bring your own social, Business, compliance, Compliance, employee privacy, employee rights, employees, rogue employees, secure social media, security, social media, social media policy, social media security

On January 23, 2013 the FFIEC (Federal Financial Institutions Examination Council) released proposed guidance for social media use by institutions within the regulated banking industry, providing an outline for financial institutions to monitor & manage the risk associated with becoming active with social media. Below we share  tips to help you keep your bank safe and compliant. 

Topics: archiving, Business, compliance, Compliance, FFIEC, filtration, keyword moderation, reputation management, social media, social media for banking, Social Media for Banking, social media policy, team management, training

Does your company have a social media policy? Maybe you’ve determined your business needs one, or perhaps you’re on the fence about the value of such a policy. Maybe the one you have needs a little finesse. In any case, you need to know where to start, what to include, and why it matters. We have some tips to get you on your way toward compliant, secure, and engaging social media success.

Topics: 101, Business, business, compliance, gremln, Marketing, policy, regulation, social media, social media policy, strategy, tips, twitter business tools