This article was originally published to ABA Banking Journal.
To make sure your social selling campaign’s return on investment is strong enough to make the risk and time expenses well worth it, you’ll want to ask yourself these three measurement questions.
Topics: Social Media for Banking, strategy, social media measurement, Social Selling, ABA
This article was originally published to ABA Banking Journal.
To find out how banks are now managing social media—what they’re doing right and what obstacles still persist—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years. Here we take a look at how banks are measuring the success of their social media programs.
Topics: Social Media for Banking, strategy, social media measurement, Social Selling, social media study, ABA
This article was originally published to ABA Banking Journal.
Easily measurable results are just one benefit of a great social media marketing strategy. Analytics offer definitive information about what’s working, what isn’t, and what needs to change. Plus, the ability to accurately and clearly measure results is much greater with social media than with more traditional bank marketing strategies.
Topics: social media strategy, metrics, tips, social media measurement
As a financial institution, consumer trust is your currency, but building that trust (and converting it to sales) involves more than creating and deploying a few TV and radio ads. Rather, it’s about starting a two-way dialogue with your customers — and as we discussed in part one of our “Calculating Costs” series, your employees are the perfect conduit for doing just that.
Topics: ROI, social media ROI, strategy, team, social media measurement, Social Selling
Traditional advertising channels like TV, print, and radio are quickly going the way of the dinosaur, but advertising trends in banking seem to be lagging. Digital advertising spend eclipsed that of TV all the way back in 2017, yet many financial institutions still spend the bulk of their advertising budgets on channels that provide little opportunity for customization, measurement, and direct customer engagement.
Topics: ROI, social media ROI, strategy, team, social media measurement, Social Selling
The world of social media marketing can be complex. Because it’s a relatively “young” branch of marketing, many company leaders in established industries are still getting up to speed on best practices and even vocabulary. This can pose issues. When you confuse important terms, for instance, you jeopardize your goal of deploying marketing messages that will truly resonate with your customers and prospects.
Topics: social media ROI, social media tips, social media measurement, social media risk management, bank marketing, Social Selling
How do my social media efforts stack up against the efforts of other financial institutions? Are these efforts translating to business results? Where do I need to focus to improve?
Topics: social media results, social media update, Year In Review, social media measurement, bank marketing, social media study
Part 3 of our 3-part series
When you started down your content marketing strategy path, you hopefully included some metrics to gauge your success. How well is your content resonating with your audience? Are you reaching the goals you set out to achieve? There are numerous ways to measure your campaign’s impact, and there is a veritable buffet of measurement tool options. You can get lost in too much data, so which measurements should you focus on?
Topics: content marketing, Social Media, social media analytics, social media ROI, social media measurement