Did you know that more than 90% of customer interactions occur over the phone?

Thanks to the rapid acceleration of technology solutions, talking to clients over the phone or via email or web conference is the new normal. And while it’s made doing business that much more efficient, it’s not necessarily the best way to forge lasting personal connections with your customers.

So when I got the opportunity to visit a handful of Gremlin Social’s customers in person, I jumped on it.

Topics: Compliance, Customer Spotlight, Social Media Marketing, About Gremlin Social

 

This article was originally posted to St. Louis Business Journal.

Gremlin Social, a St. Louis-based financial services social media management and compliance software firm, has been selected to participate in the startup accelerator of Jacksonville, Florida-based public company FIS.

Topics: Events, Social Media Marketing, About Gremlin Social, FIS, The Venture Center

 

  This article was originally posted to   CardRates.com .

In a Nutshell:  In financial services, a key factor in converting a customer is the trust engendered in that customer through a positive relationship with a loan officer or other external-facing employee. Although social media engagement can help build that trust, the ability to sell financial products doesn’t necessarily translate into social media marketing skills. Institutions partnering with  Gremlin Social  gain a centralized platform for leveraging the social space. Through Gremlin Social, marketing professionals control social messaging, protect the organization from online missteps, and free loan officers and other direct sellers to generate a larger bottom line.

Topics: Compliance, Social Media Marketing, About Gremlin Social, Employee Advocacy

 

This article was originally posted to the   ABA Banking Journal .

A “culture ambassador” is essentially a company cheerleader—someone who’s always engaged and enthusiastic about building, maintaining, and sharing an excellent culture within a workplace. Banks need culture ambassadors to show both potential customers and potential employees what separates them from the competition. After all, a bank’s culture goes beyond a logo, some standard messaging, and a service line. It’s about the brand personality.

Topics: Social Media for Banking, Social Media Marketing, Employee Advocacy

 

 

In a Gallup poll of more than 3,000 randomly selected employees, only  36% of those in banking and financial services reported understanding what their companies stand for and what sets them apart from competitors. 

 

 

This disconnect between employees and brand messaging is just one of several reasons that banks might hesitate to transform their employees into brand ambassadors on social media. The brand’s identity could become inconsistent, and depending on what’s posted, the company could expose itself to compliance risk.

Topics: mortgage, social media for mortgage, Social Media Marketing, social media management and compliance

This article was originally posted to ABA Bank Marketing.

When it comes to modern advertising, subtlety is everything. Think about it: Consumers are bombarded with 2,617 media touchpoints every single day, and they’re getting better at identifying and ignoring marketing messages they deem irrelevant or just plain annoying.

In your quest to grab consumers’ attention in this distraction-heavy media landscape, you might be tempted to partner with social media influencers to review and recommend your offerings. But this so-called subtle strategy just doesn’t make sense for financial brands. For one thing, most social media influencers lack the specific industry knowledge necessary to become a trusted voice in finance. For another thing, why would you hire an external advocate when your most valuable marketing channel exists within your company’s own walls?

Topics: Social Media, Social Media Marketing, team, Social Selling

These days, Twitter seems to be dominated by journalists, celebrities, social justice warriors, and politicians. But this platform has always been a key tool for businesses trying to connect with their customers — and the banking industry is no exception.

Topics: Social Media Marketing, social media results, social media tips, twitter marketing, bank marketing

Just like sales and marketing need alignment, social marketing and social selling must work towards similar goals — but that doesn’t mean you should confuse them for one another.

Topics: Social Media Marketing

Social media for banks is not just about company pages. Once the bank has built up corporate profiles, it’s time to get employees and loan officers engaged. And let’s face it – people are busy. And if some of your staff are less familiar with social media than others, trying to get them engaged can be frustrating.

Topics: Compliance, Social Media Marketing

 

 

Topics: Social Media Marketing, Budget, Social media for b