The relationship between social media and the banking industry has grown cozier over the last several years. However, while social media is proven to be a powerful marketing tool, the strict boundaries of compliance in banking present a potential roadblock. A financial institution’s social media marketing success largely depends on how easy it is to define “compliant” — and how difficult it is for loan officers and other employees to consistently adhere to those rules.
Topics: Compliance, social media compliance, Social Media for Banking, social media for mortgage, Social Media for Mortgage Banks, social media regulations, strategy, social media risk management, social media management and compliance, bank marketing, Social Selling
Interest rates are at all-time lows and that means opportunity is on the table for banks. Social media is the perfect tool for building awareness, educating audiences and persuading customers so that your team can close more refinancing deals.
Topics: lender, mortgage, Social Media for Banking, social media for mortgage, Social Media for Mortgage Banks, strategy, bank marketing, Social Selling, VidVerify
This article was originally published to BAI Banking Strategies.
Loan officers have watched mortgage rates drop, smiling all the while. In August, they fell below 4 percent for the first time in three years, leading a rush of buyers to lock in low rates for long-term loans. Since last year, the rate of refinancing has tripled and home purchases are up 12 percent. But as consumers navigate originations and refinances, they need resources to guide them.
Topics: branding, mortgage, social media for loan officers, social media for mortgage, Employee Advocacy
This article was originally published to The Financial Brand.
Digital mortgage lenders are putting the squeeze on traditional financial institutions. Human connections, however, still provide an edge. Empower your loan officers and other employees to use social media as a way to be human across a wider footprint. Their success can give your institution a little breathing room in the mortgage wars.
Topics: social media strategy, lender, mortgage, social media for mortgage
Topics: mortgage, social media for mortgage, Social Media Marketing, social media management and compliance
New data from Freddie Mac indicates that first-time homebuyers account for almost half of all new mortgages. Here’s how loan officers can engage young borrowers — and their agents.
Topics: social media for mortgage
Close one more deal a month – how does that sound? Lenders and loan officers need every tool in their arsenal to grow and nurture their networks in order to drive more qualified leads. In addition to traditional marketing – cold calling, and advertising for example – loan originators need to use social media to build business relationships online. Though the housing market has improved, stringent post-2007 loan requirements mean less loan-ready applicants and more competition for qualified homebuyers.
Topics: social media, social media for mortgage, Social Media for Mortgage Banks, social media marketing
