The outbreak of the COVID-19 pandemic has turned life as we know it upside down. In support of social distancing measures, bank customers are staying home – many bank employees too. But that doesn’t mean banking will stop. Things couldn’t be further from business as usual and banks need to change their use of social media accordingly.
Topics: social media strategy, engagement, social media 101, Social Media for Banking, social media updates, strategy, bank marketing
To effectively optimize your bank’s marketing budget, you want as many eyes on your content as possible, right? First, you must understand what’s driving your engagement and unlock the power of social selling with your employees.
Topics: social media strategy, engagement, social media 101, Social Media for Banking, social media updates, strategy, bank marketing, Social Selling
As the “professional” social network, LinkedIn is particularly beneficial to those in the financial services industry. Not only can you position yourself and your bank for others to find your services, you can actively monitor your clients’ profiles to stay abreast of major life changes – promotions, relocations, and retirements can all mean changes in a person’s financial situation, one that may just require your expertise.
Topics: compliance, compliant social media, linkedin, social banking, social media, social media 101, social media and banking, social media compliance, social media education, Social Media Education, Social Media for Banking
When you think of social media, the first network that probably comes to mind is Facebook, and for good reason -- it currently boasts more than 1.2 billion users worldwide.
Upwards of 15 million businesses, companies, organizations, and public figures have company Pages -- and Facebook continues to gain more and more power as a marketing, customer service, and outreach tool. These Pages can be managed by a number of admin, and are easily integrated into Gremln's dashboard system.
Topics: 101, Business, business, education, facebook, facebook business page, Facebook company page, facebook fan page, social media, social media 101, Social Media Education, social media for banking, Social Media for Banking, social media marketing
Deciding to get your bank set up with social media accounts and profiles may seem overwhelming. New social networks seem to pop up all the time -- how do you know which ones will work for you? Who has the time to update them all regularly? Should you even be using social media? At Gremln, we understand your concerns. We're here to help!
Topics: customer service, facebook, linkedin, social media 101, social media education, social media for banking, Social Media for Banking, social media policy, team, training, twitter, voice
