Have you seen Wendy's cheeky tweets? What about cruelty-free fashion brand Wholesome Culture's meme-filled Instagram? These days, companies throw everything they've got at social media because attention means eyeballs — and eyeballs mean money. For every $2.50 spent on social media, businesses can reach 1,000 people, and 9 out of every 10 consumers say they'd recommend a brand after a positive interaction on social platforms.