Any brand with an online presence should be conducting regular social media audits. Evaluating the performance of your content in terms of reach and engagement is the only way to know what works and what doesn’t.
Any brand with an online presence should be conducting regular social media audits. Evaluating the performance of your content in terms of reach and engagement is the only way to know what works and what doesn’t.
Topics: Compliance, marketing best practices, policy, posts, social media compliance
This article was originally published to ABA Banking Journal.
To find out how banks are now managing social media—what they’re doing right and what obstacles still persist—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years. Here we take a look at how banks are approaching social media and compliance.
Topics: marketing best practices, social media for loan officers, Social Selling, Employee Advocacy, ABA
This article was originally published to The Financial Brand.
To better compete for Millennials' credit needs, financial marketers can help empower their lending teams by embracing three practices used by the broader real estate community to build relationships and business.
Topics: lender, marketing best practices, mortgage, social media for loan officers, Social Selling, Employee Advocacy
This article was originally published to ABA Banking Journal.
By now, most financial institutions understand that social media is a powerful channel for reaching audiences directly and building trust with consumers. The fear of losing control and damaging their reputation, however, often limits banks’ confidence in their ability to market socially.
Topics: archiving, marketing best practices, social media compliance, social media policy, Employee Advocacy
This article was originally published to Credit Union Times.
The power of being active on LinkedIn, Facebook, Twitter, Instagram and other social media platforms can’t be overstated. Companies such as Robinhood, a commission-free stock and ETF trading app, have built entire followings through their social media channels. In fact, Robinhood found the social aspect so beneficial that it even integrated an activity feed into its website that allows for further customer engagement. User input builds brands – just as community input can build your credit union.
Topics: employees, marketing best practices, Social Media for Credit Unions, social media tips, strategy
Just because you’ve got the space doesn’t mean you should use it. Our guide breaks down how to optimize post lengths for Facebook, Twitter, and LinkedIn and maximize engagement and ROI.
Topics: marketing best practices
Wow. That headline sure has a lot of buzzwords in it… Content. Marketing. Strategy. Put ‘em all together, and we’re talking about a Content Marketing Strategy. So the question of the moment is: do you have one? And more importantly, do you NEED one?
Topics: Business, content marketing, content marketing strategy, content strategy, digital marketing, marketing best practices, marketing tips, social marketing, Social Media, social media content, social media content strategy
