If you’re reading this, it probably means you’re taking a break from playing the multi-platform breakout hit game Angry Birds. (I’ll try to keep this short so you can get back to beating Mine and Dine.)
Angry Birds, which was created by Rovio Mobile, was initially released for the iPhone in December 2009. Now, a year and a half later, Angry Birds is everywhere; iPads, iPods, android devices, PC browsers, Google Chrome, and even the PlayStation Portable. Wherever you are, there, too, are the birds. The game has been downloaded more than 250 million times.
There are several lessons social media marketers can learn from Angry Birds’ seemingly boundless success. Here are the five biggest:
1. Your campaign doesn’t have to be complex to be successful
Angry Birds is a simple concept. Launch the bird, hit the pigs. It’s an easy game to play, which means it’s an easy game to learn. Virtually anyone can pick it up and start playing in a matter of seconds, which makes it broadly appealing. When designing a far-reaching marketing strategy, keep in mind that simpler is often better.