This article was originally published to ABA Banking Journal.
To find out how banks are now managing social media—what they’re doing right and what obstacles still persist—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years. Here we take a look at how banks are approaching social media and compliance.
Topics: marketing best practices, social media for loan officers, Social Selling, Employee Advocacy, ABA
This article was originally published to The Financial Brand.
To better compete for Millennials' credit needs, financial marketers can help empower their lending teams by embracing three practices used by the broader real estate community to build relationships and business.
Topics: lender, marketing best practices, mortgage, social media for loan officers, Social Selling, Employee Advocacy
This article was originally published to ABA Banking Journal.
By now, most financial institutions understand that social media is a powerful channel for reaching audiences directly and building trust with consumers. The fear of losing control and damaging their reputation, however, often limits banks’ confidence in their ability to market socially.
Topics: archiving, marketing best practices, social media compliance, social media policy, Employee Advocacy
This article was originally published to ABA Banking Journal.
Do your customers find your content easy to absorb, appealing—even compelling? The stakes are high. If your bank’s communications are perceived as stale and confusing, it can be difficult to resonate with your audience. Even banks have something interesting to say, and visual storytelling is the most reliable way to land a compelling and memorable message with the audiences who matter most.
Topics: compliance, Compliance, image, Infographic, Employee Advocacy
This article was originally published to BAI Banking Strategies.
Loan officers have watched mortgage rates drop, smiling all the while. In August, they fell below 4 percent for the first time in three years, leading a rush of buyers to lock in low rates for long-term loans. Since last year, the rate of refinancing has tripled and home purchases are up 12 percent. But as consumers navigate originations and refinances, they need resources to guide them.
Topics: branding, mortgage, social media for loan officers, social media for mortgage, Employee Advocacy
Earlier this year, BB&T and SunTrust Banks announced that they would be merging. Combined, they created the sixth-largest bank in the United States. With big banks growing more powerful by the day, regional banks have started to realize that if they hope to compete, they need to consider their own M&A options.
Topics: social media strategy, social media compliance, Employee Advocacy
By now, most banks have realized the need for an effective social strategy to engage their customers. But simply being on social isn’t enough. Now, bank employees need to be available for immediate two-way dialogue with customers through direct messaging.
Topics: Compliance, financial social media, policy, social media archive regulations, Employee Advocacy
This article was originally posted to ABA Bank Marketing.
Breaking through the clutter of online platforms to attract and maintain a social media audience is no easy task—and banks must be prepared to adapt their strategies to be successful.
Topics: social media strategy, content marketing, bank marketing, Employee Advocacy
This article was originally published to Credit Union Journal.
Credit unions should know by now that a marketing strategy without social media isn’t an option. As the CEO of a company that helps financial institutions, including credit unions, reach audiences and build awareness online while remaining within the boundaries of compliance, I’ve seen that social media is the best way for brands to connect with communities. But in a digital landscape full of branded content, how can you break through to send messages that will resonate with your audience?
Topics: social media strategy, Social Media for Credit Unions, Social Selling, Employee Advocacy
This article was originally published to The Venture Center.
Brands must reach consumers where they are — today it’s all about social media. Consumers want to hear a brand’s social voice, not the cut-and-dried one on TV commercials and billboards. In your quest to grab consumers’ attention in this distraction-heavy media landscape, build that social voice by letting your employees speak for your brand on social media. It’s called social selling and it works.
Topics: content marketing strategy, stats, Social Selling, Employee Advocacy