Just five years ago, Facebook was a virtual corporate wasteland. Business leaders weren’t really taking the social network seriously as a marketing outlet yet, and Facebook wasn’t trying very hard to convince them otherwise. Pages hadn’t yet been introduced, and any company wanting a Facebook presence had to create either a group or an entirely new account under a fake name, like Mr. Radio Shack, a 35-year-old male from Fort Worth, Texas whose interests included batteries, transmitters, and R/C racers.
Facebook was piling on new users faster than anyone believed possible, but despite the growing pool of worldwide consumers using the service, businesses shied away.
That’s all changed, of course. Facebook is no longer a subject of skepticism, and we’re now faced with the opposite problem; there are millions of businesses on Facebook. When you’re competing with 1.5 million other businesses for the public’s attention, you need to do a few things to stand out.