This article was originally posted to ABA Banking Journal.
As more and more people rely solely on digital channels to meet their banking needs, the importance of social media as a two-way communication channel grows. Facebook, Twitter, LinkedIn, and other platforms offer unique opportunities for candid, trackable feedback from customers, and social listening is becoming a more valuable marketing and customer service tool for banks.
Topics: customer service, social media compliance, strategy, Social Listening
According to an article on Social Media Today, social care (customer service using social media) has become one of the most popular methods for customers to air their compliments or grievances, and be reached by the companies they are discussing. In fact, approximately "67% of consumers now use social media networks like Twitter and Facebook to seek resolution for issues."
Topics: Business, customer service, social care, social media
From mid-size community banks to multinational financial services firms -- we've seen fun and engaging social media campaigns pop up across the social networks, proving the financial industry is slowly - but surely - finding its place on social media.
If you've been itching to get your bank get started with social and are looking for inspiration, or if you're in a similarly regulated industry and want to see how others are faring, this post is for you. This collection of social media superstars knows what it takes to spark engagement, build and inform their audience, and connect with customers.
Topics: banking, Business, customer service, financial industry, financial social media, social care, social media, social media banking, Social Media for Banking
Deciding to get your bank set up with social media accounts and profiles may seem overwhelming. New social networks seem to pop up all the time -- how do you know which ones will work for you? Who has the time to update them all regularly? Should you even be using social media? At Gremln, we understand your concerns. We're here to help!
Topics: customer service, facebook, linkedin, social media 101, social media education, social media for banking, Social Media for Banking, social media policy, team, training, twitter, voice
