This article was originally published to BAI Banking Strategies.
Loan officers have watched mortgage rates drop, smiling all the while. In August, they fell below 4 percent for the first time in three years, leading a rush of buyers to lock in low rates for long-term loans. Since last year, the rate of refinancing has tripled and home purchases are up 12 percent. But as consumers navigate originations and refinances, they need resources to guide them.
Topics: branding, mortgage, social media for loan officers, social media for mortgage, Employee Advocacy
You’ve jumped on the “Bring Your Own Device” bandwagon at the office – your employees are accessing company email on their personal devices, working remotely on their own laptops, taking company calls on their cell phones. It’s time to think about how social media fits into the picture. Are you also allowing your employees to “Bring Your Own Social” (BYOS)? Before you cry “Distraction! Information leaks! Inappropriate posts! Oh, the horror!” – remember this: your employees are smart. That’s why you hired them. Not to say that mistakes can’t happen, but Gremlin Social is here to help with ways your employees can BYOS to the business world while still being responsible to your brand.
Topics: branding, bring your own device, bring your own social, Business, compliance, facebook, gremln, small business, social media, Social Media for Small Business, strategy, twitter business, twitter business tools
By now, it's pretty much common knowledge that Facebook is releasing a fancy new profile style called Timeline. While its full-scale launch has been pushed back due in part to a legal skirmish, some users have been given early access to the Timeline. (You can check out my recap of the changes at "The Gremln Guide to Facebook's New Timeline.") It should be rolling out to all users soon.
Topics: branding, Business, facebook, gremln, Marketing, ROI, social media, Timeline