This article was originally published to Business 2 Community.
Anyone who has cruised along miles of interstate or inched through a crowded metropolitan traffic jam has likely felt acutely aware of the larger-than-life presence of billboards. But every time I see one, I feel like I’m looking at a vestige of a bygone era.
A few weeks ago, I was ordering coffee from a local cafe when the barista’s company t-shirt caught my eye. Or, to be more specific, the right sleeve of the barista’s company t-shirt caught my eye. Because there was a QR code printed on it.
As someone who works in social media, it’s always exciting to see small businesses trying out new digital marketing tactics. The fact that this coffee shop has so fully embraced the QR code that the managers spent money to have them printed on company t-shirts is proof that there are small business owners everywhere are not just recognizing, but taking advantage of the vast opportunities presented by digital media. The desire to innovate is there. The problem is, it’s sometimes difficult to translate that desire into an effective promotion. It’s easy for us to get so excited about the fact that we’re using new technology that we don’t take the time to evaluate how we’re using it.
The t-shirt QR code is a great example.