Spring is in the air! It’s a time for blooming flowers and trees, warmer temperatures and outdoor activities. Spring represents a fresh start, and for many people, that means finding a home to call their own. Home ownership has long been associated with the American Dream. After all, owning a home is a symbol of upward mobility - it represents, among other things, career achievements and financial stability. These days, however, many Americans’ dreams of home ownership are fading.

From mid-size community banks to multinational financial services firms -- we've seen fun and engaging social media campaigns pop up across the social networks, proving the financial industry is slowly - but surely - finding its place on social media.

If you've been itching to get your bank get started with social and are looking for inspiration, or if you're in a similarly regulated industry and want to see how others are faring, this post is for you. This collection of social media superstars knows what it takes to spark engagement, build and inform their audience, and connect with customers.