The relationship between social media and the banking industry has grown cozier over the last several years. However, while social media is proven to be a powerful marketing tool, the strict boundaries of compliance in banking present a potential roadblock. A financial institution’s social media marketing success largely depends on how easy it is to define “compliant” — and how difficult it is for loan officers and other employees to consistently adhere to those rules.
Topics: Compliance, social media compliance, Social Media for Banking, social media for mortgage, Social Media for Mortgage Banks, social media regulations, strategy, social media risk management, social media management and compliance, bank marketing, Social Selling
Interest rates are at all-time lows and that means opportunity is on the table for banks. Social media is the perfect tool for building awareness, educating audiences and persuading customers so that your team can close more refinancing deals.
Topics: lender, mortgage, Social Media for Banking, social media for mortgage, Social Media for Mortgage Banks, strategy, bank marketing, Social Selling, VidVerify
What's Working Today and What's Next for Tomorrow
Ever wonder what everyone else is doing in social media? We talked to six leading financial marketers about how they’re succeeding today and planning for the next big thing. Get their insights on strengthening your social strategies, unlocking the power of employee networks and creating next-level content that drives engagement.
Topics: Social Media for Banking, strategy, social media management and compliance, bank marketing, Social Selling, social media study
This article was originally published to ABA Banking Journal.
Social media is constantly changing—and consumers’ online communication preferences are changing just as rapidly. By now, most banks know that developing and implementing a social strategy is a business imperative, but that strategy also needs to evolve alongside the social and consumer landscape.
Topics: Social Media for Banking, strategy, bank marketing, social media study, ABA
This article was originally posted to ABA Bank Marketing.
Breaking through the clutter of online platforms to attract and maintain a social media audience is no easy task—and banks must be prepared to adapt their strategies to be successful.
Topics: social media strategy, content marketing, bank marketing, Employee Advocacy
Topics: bank marketing, ABA, Conference
Facebook now boasts 80 million small- to medium-sized business pages, and this cutthroat competition means it’s harder than ever to break through the noise.
Topics: social media strategy, social media education, social media marketing, social media posting, social media tips, bank marketing
These days, Twitter seems to be dominated by journalists, celebrities, social justice warriors, and politicians. But this platform has always been a key tool for businesses trying to connect with their customers — and the banking industry is no exception.
Topics: Social Media Marketing, social media results, social media tips, twitter marketing, bank marketing
The world of social media marketing can be complex. Because it’s a relatively “young” branch of marketing, many company leaders in established industries are still getting up to speed on best practices and even vocabulary. This can pose issues. When you confuse important terms, for instance, you jeopardize your goal of deploying marketing messages that will truly resonate with your customers and prospects.
Topics: social media ROI, social media tips, social media measurement, social media risk management, bank marketing, Social Selling
How do my social media efforts stack up against the efforts of other financial institutions? Are these efforts translating to business results? Where do I need to focus to improve?
Topics: social media results, social media update, Year In Review, social media measurement, bank marketing, social media study