Gremlin Social Blog

3 Social Media Processes Banks Should Simplify For Greater Impact

Posted by Meghana Hermes on December 18, 2019

Financial institutions seem to be keeping up well with consumer expectations for digital-minded business — at least on the customer-facing side of things.

In the American Bankers Association’s “Social Media in Banking 2019 Report,” 46% of banks surveyed agreed that social media will become the main avenue for communicating with customers within the next five years, and more institutions are creating mobile-friendly websites and apps for the 70% of Americans who use their smartphones to manage their bank accounts at least once a month.

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Topics: archiving, brand, Reputation Management, social media compliance

Are You Making These 5 Social Media Mistakes?

Posted by Doug Wilber on November 5, 2019

This article was originally published to ABA Banking Journal.

By now, most financial institutions understand that social media is a powerful channel for reaching audiences directly and building trust with consumers. The fear of losing control and damaging their reputation, however, often limits banks’ confidence in their ability to market socially.

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Topics: archiving, marketing best practices, social media compliance, social media policy, Employee Advocacy

Social Media Archiving for Regulated & Non-Regulated Industries

Posted by Emily Lange Rodecker on March 13, 2014

Let’s talk about social media communication and record retention. That’s right -- archiving. Riveting stuff, we know. But really -- keeping strong archives could be the difference between happiness, sunshine, and lollipops or facing fines, lawsuits, & PR nightmares. Yikes.

If you’re in a regulated industry like finance, healthcare, or pharmaceuticals – archiving your social media activities is most likely mandatory. Even if it’s not a legal requirement, it’s certainly considered a good rule of thumb.

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Topics: archiving, Business, compliance, Compliance, regulations, social media archive regulations, social media archiving, Social Media for Banking, Social Media for Healthcare, social media record retention, social media record storage, social media records, social media regulations

5 Ways to Stay Safe & Compliant with the FFIEC Social Media Guidance

Posted by Emily Lange Rodecker on February 25, 2013

On January 23, 2013 the FFIEC (Federal Financial Institutions Examination Council) released proposed guidance for social media use by institutions within the regulated banking industry, providing an outline for financial institutions to monitor & manage the risk associated with becoming active with social media. Below we share tips to help you keep your bank safe and compliant.

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Topics: archiving, Business, compliance, Compliance, FFIEC, filtration, keyword moderation, reputation management, social media, social media for banking, Social Media for Banking, social media policy, team management, training

3 Social Media Processes Banks Should Simplify For Greater Impact

Are You Making These 5 Social Media Mistakes?

Social Media Archiving for Regulated & Non-Regulated Industries

5 Ways to Stay Safe & Compliant with the FFIEC Social Media Guidance

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