This article was originally published to ABA Banking Journal.
To make sure your social selling campaign’s return on investment is strong enough to make the risk and time expenses well worth it, you’ll want to ask yourself these three measurement questions.
Topics: Social Media for Banking, strategy, social media measurement, Social Selling, ABA
This article was originally published to ABA Banking Journal.
To find out how banks are now managing social media—what they’re doing right and what obstacles still persist—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years. Here we take a look at how banks are measuring the success of their social media programs.
Topics: Social Media for Banking, strategy, social media measurement, Social Selling, social media study, ABA
This article was originally published to ABA Banking Journal.
Social media is constantly changing—and consumers’ online communication preferences are changing just as rapidly. By now, most banks know that developing and implementing a social strategy is a business imperative, but that strategy also needs to evolve alongside the social and consumer landscape.
Topics: Social Media for Banking, strategy, bank marketing, social media study, ABA
This article was originally published to ABA Banking Journal.
To find out how banks are now managing social media—what they’re doing right and what obstacles still persist—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years. Here we take a look at how banks are using social media to advance their strategic goals.
Topics: Social Media for Banking, strategy, social media study, ABA
This article was originally published to ABA Banking Journal.
To find out how banks are now managing social media—what they’re doing right and what obstacles still persist—the American Bankers Association surveyed more than 430 banks of all sizes. The 2019 report, The State of Social Media in Banking, provides a detailed status on where banks stand on social—and what’s changed in recent years. Here we take a look at how banks are approaching social media and compliance.
Topics: marketing best practices, social media for loan officers, Social Selling, Employee Advocacy, ABA
Topics: bank marketing, ABA, Conference