De-Mystifying Social Media for Mortgage Loan Originators

Posted by Mikki Ware on June 4, 2015


Two of the most important keys to a loan originator’s (LO) success are trust and relationships. And while that aspect of the business hasn’t changed, the strategy to build trusting relationships has evolved. The old “grow and nurture” method included in person meetings, cold calling, and advertising – and then nurturing those leads with emails, calls, or letters. Growing and nurturing your network is still important, but now in addition to using a call sheet or email list, you have social media platforms. It’s no longer just about a sales pitch, but staying in touch and adding value to your network in as many ways as possible.

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Topics: facebook, linkedin, social media, Social Media for Mortgage Banks, twitter

[Infographic] Your Social Media Presence: Good vs. Bad

Posted by Emily Lange Rodecker on May 28, 2015

At a loss for what to tweet? Just about to hit “send” on a scathing post about the barista who just totally screwed up your coffee order? Before you do, take a second to think about what it's going to do for your social presence.

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Topics: 101, facebook, Infographic, infographic, posts, social media, social media posting, twitter

How do you measure social media ROI? Go to the dark side

Posted by Mikki Ware on May 20, 2015

Have you ever looked at the traffic to your website from social media and thought it didn’t look quite right? Does your direct traffic seem unusually high? You might be experiencing what Alexis Madrigal calls DARK SOCIAL. In short, dark social is when people copy and paste content or links from a website and share it with friends (or even just one friend) as opposed to sharing from a social network or social share button. Confused? Okay, here is a real world scenario:

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Topics: Business, gremln, social media, Social Media, Social Media Education, strategy, twitter

4 Ways to Activate Your Customers on Social Media

Posted by Mikki Ware on May 13, 2015

A recent study from Carlisle & Gallagher Consulting Group shows that most banks are significantly missing the mark with customers on social media. Out of 1,002 consumers polled, 52% said they believe their banks use of social was ineffective, and a whopping 87% said banks are “annoying, boring, or unhelpful” on social media. No worries! The data presents an opportunity for financial marketers to blaze new trails on social media. Here are 4 ways to activate your customers and brush the cob webs off your social media networks:

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Topics: Marketing, Mobile Banking, social media, social media for banking, Social Media for Banking, social media marketing

3 Tips to Avoid Social Media Compliance Crises

Posted by Mikki Ware on May 6, 2015

In 2012 Gene Morphis, the former CFO of Francesca’s Collections, revealed sensitive company information on his Twitter account in advance of the company’s annual report to the SEC. It was later revealed that the CFO had often communicated inappropriate company information on social media, which led to his termination from the company.

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Topics: compliance, Compliance, FFIEC, Reputation Management, social media, Social Media, social media compliance, twitter

Compliance Officers – Don’t Get Social Without These 5 Tools

Posted by Mikki Ware on April 23, 2015

The life of a compliance officer can be stressful, particularly when regulated industries make the foray into social media. Not only are there mine fields of regulations to maneuver – your company runs the risk of employees going rogue or accidentally mixing personal and business accounts. One wrong move, and it’s Fine City, population YOUR BANK. What’s a compliance officer to do?

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Topics: compliance, Compliance, social media, social media compliance, social media for banking, social media policy

IIROC Guidance On Social Media Communications

Posted by Mikki Ware on April 16, 2015

What a difference a decade makes when finance meets technology. Notice MR0281, originally issued by the Investment Industry Regulatory Organization of Canada (IIROC) in 2004, provided guidance for securities dealers on the nature of communications materials, including advertising and correspondence with clients. But that’s not all - IIROC Rule 29.7 (supplemented by IIROC Notice 11-0349) requires firms to produce proof of these materials during regulatory audits.

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Topics: compliance, Compliance, financial services, FINRA, IIROC, social media, social media compliance

OSFI Cyber Security Self-Assessment Guidance - Is Your Bank At Risk?

Posted by Mikki Ware on April 3, 2015

In February 2011, the Canadian government was attacked by foreign hackers using IP addresses from China. The hackers infiltrated Defense Research and Development Canada, a move that forced the Finance Department and Treasury Board to shut down internet access - but not before the hackers accessed highly classified federal information. While we may cheer the lovable anti-hero hackers in the movies, cyber attacks on the financial industry pose real-world threats. With that in mind, the OSFI (Office of the Superintendent of Financial institutions) released the Cyber Security Self-Assessment Guidance for federally regulated financial institutions (FRFI’s) in November, 2013.

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Topics: banks, Canada, compliance, ofsi, regulation, Social Media for Banking

FFIEC FAQ: What Social Media Guidance Means for Financial Services

Posted by Paul Rauner on March 25, 2015


By now it’s no secret that financial services companies need to adhere to the Federal Financial Institutions Examination Council (FFIEC) guidance regarding social media use. Gremlin Social customers are not only looking for social media compliance tools, but also guidance on how the tools specifically address their compliance needs. Here we’ve broken down the FFIEC rules into frequently asked questions, and shed some light how the rules apply to your social media and risk management programs.

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Topics: compliance, Compliance, facebook, FFIEC, financial services, linkedin, regulation, social media, social media compliance, twitter

Social Listening – How to Learn from Your Customers with Social Media

Posted by Emily Lange Rodecker on March 18, 2015


Social media is a great place for businesses to learn what customers want, what competitors are up to, and keep a pulse on current industry climate. Companies big and small are turning to social listening to garner important information previously left to customer surveys and focus groups. But with Twitter, Facebook, and LinkedIn (just to name a few of the many social networks you might be using), it can be hard to keep track of what’s being said where, let alone keep up.

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Topics: facebook, gremln, linkedin, social media, social media marketing, Social Media Marketing, twitter

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