New Year, New Trend Forecasts: How Will Social Media Change in 2017?

Posted by Emily Lange Rodecker on January 3, 2017

It’s official. 2016 is behind us, and we’ve got a fresh new year full of possibilities ahead of us. As we continue planning our strategy for social media and digital marketing for the coming months, here are a few trends you’ll likely be seeing take hold:

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Topics: Business, Social Media

Convince Your Boss -- It's Time to Get Social!

Posted by Emily Lange Rodecker on December 27, 2016

Gremlin Social Is the Best Fit For Your Bank’s Social Media Marketing Efforts

It’s easy. It’s effective. And it helps you master social media.

If you’re looking for a way to make your social media management easier – or are just getting started and need some help diving in – Gremlin Social Guardian is the solution. Need to convince your boss? We’ve got you covered. This list of talking points will make it clear that when it comes to social media management, Gremlin Social Guardian is the tool to use.

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Topics: Social Media, Social Media for Banking

Building a Social Media Strategy for Financial Services

Posted by Emily Lange Rodecker on December 12, 2016

The new year is always a chance to wipe your slate clean and start fresh. Championing new ideas that will take you a bit out of your comfort zone seems much easier at the beginning of the year, when you are at your most optimistic and energized for what’s to come.

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Topics: social media strategy, financial services, social media, Social Media, Social Media Education, Social Media for Banking

3 Key Steps For A Strong Social Media Strategy

Posted by Emily Lange Rodecker on December 2, 2016

Have you decided your bank needs a social media presence in 2017? Smart move! But now what? Before creating your social media accounts, we at Gremlin Social recommend these three key steps to help you build a successful social media strategy:

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Topics: social media strategy, social media, Social Media, social media education, Social Media Education, Social Media for Banking, Uncategorized

3 Key Steps For A Strong Social Media Strategy

Posted by Emily Rodecker on December 2, 2016

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Topics: social media strategy

4 Tips for Determining Your Social Media Marketing Spend in 2017

Posted by Emily Lange Rodecker on November 29, 2016

Christmas is fast approaching, and we’ve got a brand new year basically starting tomorrow. Which means you need to get your marketing budget locked down and approved so you can spend 2017 basking in the glory of success.

We’ve got you. Whether you’re looking to completely restructure your marketing efforts, or simply need some help convincing your C-level executives to approve your budget, we’re here to help you accomplish your marketing goals. How? Simple!

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Topics: Social Media, Social Media Education, Social Media for Banking, Social Media Marketing

4 Tips for Determining Your Social Media Marketing Spend in 2017

Posted by Emily Rodecker on November 29, 2016

Christmas is fast approaching, and we’ve got a brand new year basically starting tomorrow. Which means you need to get your marketing budget locked down and approved so you can spend 2017 basking in the glory of success.

We’ve got you. Whether you’re looking to completely restructure your marketing efforts, or simply need some help convincing your C-level executives to approve your budget, we’re here to help you accomplish your marketing goals. How? Simple!

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4 Ways to Incorporate Gratitude Into Your Bank Social Media Calendar

Posted by Emily Rodecker on November 23, 2016

The holiday season is a crazy time of year – it’s busy, it’s stressful, and it takes an incredible amount of personal energy. It’s also meant to be a time to stop and think about all the things you’re grateful for, including all the people in your life who you interact with in ways big and small.

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Millennials and Banking – Do You Have What They Need?

Posted by Mikki Ware on April 28, 2016

Millennials are an increasingly sought-after group when it comes to financial services. According to a report by the American Bankers Association, the Millennial generation, or Generation Y as they’re also known, consists of 77 million individuals born between 1980 and 2000. Compared to the affluent Boomers, Millennials face critical financial challenges. Seventy-five percent of college grads have student loan debt and are earning less money.

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Topics: Social Media for Banking

How to Win Social Media Like Navy Federal Credit Union

Posted by Mikki Ware on March 24, 2016

Credit unions have a unique position when it comes to social media. Unlike banks, which are opened to everyone, credit unions have a specific customer base. Members have to be affiliated with certain groups, such as an employer, community, or school. With the smaller, more targeted pool of members and potential members, social media can be viewed as a natural extension of strategic community engagement. The challenge is getting buy-in from credit union decision makers, as well as tracking ROI of social media participation. However, the tide seems to be turning, as research from CUNA Mutual shows that 60 percent of credit unions have been using social media for about 2 years.

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Topics: credit unions, facebook, FFIEC, financial services, gremln, ROI, social media, Social Media for Credit Unions, strategy

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