Budget Season for Banks, Part 2: Where to Spend Marketing Budget

Posted by Mikki Ware on August 3, 2017

In part one of our series on Budget Season for Banks, we discussed the importance of reviewing the past year in marketing. What did you spend, how much, and what was the return on investment? What processes could be improved, and what tools do you need to accomplish your goals? The key to moving forward, is to look back at what worked, and what should be benched. Once you have reviewed your year, it’s easier to allocate budget to high performing initiatives and the tools needed to execute them.

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Topics: social media management and compliance, budget season

Budget Season for Banks, Part 1: Review & Preview

Posted by Mikki Ware on July 24, 2017



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Topics: Social Media Marketing, Budget, Social media for b

Social Media Risk Management Programs for Banks, Step 4: Systems

Posted by Mikki Ware on July 17, 2017

In parts 1, 2, and 3 of this series on social media risk management programs for banks, we have discussed the elements of what a bank risk management program should have, including:

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Topics: social media compliance, social media risk management

Social Media Risk Management Programs for Banks, Step 3: Training

Posted by Mikki Ware on July 5, 2017
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Topics: Compliance, Social Media Education, Social Media for Banking

Social Media Risk Management Process for Banks, Step 2: Processes

Posted by Jenny Watz on June 22, 2017

Social media is no longer considered a passing fad -- it’s now an integral part of the overall marketing strategy for most companies. It’s one of the most cost effective ways to disperse information, engage with audiences and build brand awareness.

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Topics: risk management

Want Happy Customers? 6 Steps to Improve Your Social Customer Service

Posted by Emily Lange Rodecker on June 17, 2017

According to an article on Social Media Today, social care (customer service using social media) has become one of the most popular methods for customers to air their compliments or grievances, and be reached by the companies they are discussing. In fact, approximately "67% of consumers now use social media networks like Twitter and Facebook to seek resolution for issues."

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Topics: Business, customer service, social care, social media

Social Media Risk Management Process for Banks, Step 1: Governance

Posted by Mikki Ware on June 14, 2017

When it comes to a bank getting on social media, banks and financial services companies have to consider and weigh the risks. While the Federal Financial Institutions Examination Council (FFIEC) has no regulations specifically about social media use (the FFIEC considers it another form of electronic communication, so those rules apply in a broad sense), they did outline guidance for handling social media use. It’s important to note that regulators do not oppose financial institutions using social media.

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Measuring Success: Going Beyond Likes and Followers

Posted by Jenny Watz on June 5, 2017

Part 3 of our 3-part series

When you started down your content marketing strategy path, you hopefully included some metrics to gauge your success. How well is your content resonating with your audience? Are you reaching the goals you set out to achieve? There are numerous ways to measure your campaign’s impact, and there is a veritable buffet of measurement tool options. You can get lost in too much data, so which measurements should you focus on?

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Topics: content marketing, Social Media, social media analytics, social media ROI, social media measurement

Elements of Social Media Posts

Posted by Jenny Watz on May 25, 2017

Part 2 of our 3-part series

Hurray! Your bank has successfully created a content marketing strategy. You’ve defined your objectives, identified your audience, determined the types of content that will resonate with your audience, outlined an editorial calendar, developed a distribution strategy and established metrics to measure your results. Whew! Now it’s time to implement that strategy to get you to your goal.

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Topics: Compliance, content marketing, Social Media Marketing, social media monitoring

Content Marketing Strategy for Banks in Six Steps

Posted by Jenny Watz on May 18, 2017

Part 1 of our 3-part series

You’ve probably heard the mantra, “Content is king.” With great content and strategy, banks can reach their customers in engaging ways. Social media can be a great way to reach your audience, but a study from the American Bankers Association shows that use of social media in the banking industry is still in its formative stages. Only one-fourth of survey respondents indicated their bank had been using social media for five or more years; 12 percent for less than a year; and nine percent didn’t use social media at all. It can seem like a daunting task, but developing a content strategy is critical to your success. Before you can begin to build a content marketing strategy, you should understand the definition of content marketing. According to the Content Marketing Institute, 

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