This article was originally posted to ABA Bank Marketing.
Breaking through the clutter of online platforms to attract and maintain a social media audience is no easy task—and banks must be prepared to adapt their strategies to be successful.
This article was originally posted to ABA Bank Marketing.
Breaking through the clutter of online platforms to attract and maintain a social media audience is no easy task—and banks must be prepared to adapt their strategies to be successful.
Topics: social media strategy, content marketing, bank marketing, Employee Advocacy
Predictions for the future of the housing market are positive. Last fall, the Mortgage Bankers Association predicted that mortgage originations will hover around $1.63 trillion in 2019 and increase to $1.68 trillion in 2020.
Topics: social media strategy, mortgage, social media for loan officers
In a Nutshell: In financial services, a key factor in converting a customer is the trust engendered in that customer through a positive relationship with a loan officer or other external-facing employee. Although social media engagement can help build that trust, the ability to sell financial products doesn’t necessarily translate into social media marketing skills. Institutions partnering with Gremlin Social gain a centralized platform for leveraging the social space. Through Gremlin Social, marketing professionals control social messaging, protect the organization from online missteps, and free loan officers and other direct sellers to generate a larger bottom line.
Topics: Compliance, Social Media Marketing, About Gremlin Social, Employee Advocacy