As a trusted financial institution, it’s your bank’s responsibility to proactively communicate and share information with your customers to help educate them about and protect them from financial fraud. Read to learn what your bank should be sharing with customers in social media:
Topics: social media strategy, engagement, social branding, Social Media for Banking, social media updates, strategy, bank marketing, coronavirus, covid-19
In this period of economic uncertainty, banks should help minimize panic among customers by handling the crisis with tact and living out commitments to financial education. How you respond to customers’ growing concerns will matter both in the short and long term, as being a helpful partner now will build strong relationships that will last.
Topics: social media strategy, engagement, social branding, Social Media for Banking, social media updates, strategy, bank marketing, coronavirus, covid-19
As the impact of the coronavirus drastically changes the way people live and work, companies are understandably trying to fit their voices into the mix of content on social media. It makes sense: This is a make-or-break moment for brands in all categories.
Topics: social media strategy, engagement, social branding, Social Media for Banking, social media updates, strategy, bank marketing, coronavirus, covid-19
Financial education is a commitment banks make to serve their communities. But the U.S. government’s historic financial stimulus measures, which will impact every American amid the coronavirus, are making financial education more important than ever.
Topics: social media strategy, engagement, Social Media for Banking, social media updates, strategy, team, team management, bank marketing, coronavirus, covid-19
If social distancing has your bank's social media team working remote for the first time, these four tips can help you succeed.
Topics: social media strategy, engagement, Social Media for Banking, social media updates, strategy, team, team management, bank marketing, coronavirus, remote team, covid-19
For bank marketers who are feeling unsure how to handle social media during the COVID-19 pandemic, Gremlin Social is here to help with complimentary resources.
Topics: social media strategy, engagement, Social Media for Banking, social media updates, strategy, bank marketing
Social media is an important tool to help banks serve their customers in the short-term and build deeper connections with their communities that will last in the long-term. Check out five social media moves every bank marketer should be making right now.
Topics: social media strategy, engagement, Social Media for Banking, social media updates, strategy, bank marketing
Financial institution marketing is changing rapidly as the nation hunkers down with mobile devices, laptops and connected TVs. Isolation, working from home and more screen time than ever puts more importance on what banks and credit unions say on social and how they say it.
Topics: social media strategy, engagement, Social Media for Banking, social media updates, strategy, bank marketing
The outbreak of the COVID-19 pandemic has turned life as we know it upside down. In support of social distancing measures, bank customers are staying home – many bank employees too. But that doesn’t mean banking will stop. Things couldn’t be further from business as usual and banks need to change their use of social media accordingly.
Topics: social media strategy, engagement, social media 101, Social Media for Banking, social media updates, strategy, bank marketing
To effectively optimize your bank’s marketing budget, you want as many eyes on your content as possible, right? First, you must understand what’s driving your engagement and unlock the power of social selling with your employees.
Topics: social media strategy, engagement, social media 101, Social Media for Banking, social media updates, strategy, bank marketing, Social Selling