Twitter Updates: What You Need to Know

Posted by Emily Lange Rodecker on March 12, 2015


Over the past few months, Twitter has added some new features to help stay current with the ever-changing social media landscape.  While you can still count on a fast-paced sharing environment (and yes, you’re still limited to 140 characters per Tweet), the changes are showing that Twitter is willing to adapt to keep its users engaged.

Instant Timeline

In an effort to help new users find people to follow, Twitter released “Instant Timeline.” This feature shows newer users popular and news-worthy Tweets from celebrities and power users. These Tweets are not necessarily from people you follow, but are presented to you to help familiarize newbies with Twitter users they may not yet know how to find on their own. With more than 288 million monthly active users, it can be quite difficult to sift through the 500 million Tweets posted per day without some knowledge or assistance. For newer users, this can be overwhelming – and Instant Timeline is Twitter’s attempt to help find your way through the noise.

Group Direct Messages

Twitter recently allowed for the ability to expand Direct Messages to multiple people. You can now add up to 20 Twitter users in a Direct Message, allowing for private Twitter conversations. You can include images, emoji, links, and text in Direct Messages. Users will get a notification that they have been included in the conversation.

Twitter Video

You can now capture, edit, and share video directly from Twitter’s mobile app – making it possible for users to share video content from their phones, without having to leave the Twitter app! You can add video to your conversations, show in real-time what’s happening where you are, and don’t have to rely on other apps and links to share the video you want with your audience.

Algorithm Changes Bring “While You Were Away” to News Feed

Twitter’s feed algorithm has been pretty static since the inception of the microblogging platform 8 years ago. Previously when you logged in Twitter displayed the reverse-chronological posts from every person followed.  Recently, the social network has opted to filter the content so that users will be met with some of the most “popular” Tweets that have posted since they last logged in.

Twitter & Google Partnership

In February, Twitter confirmed that it would be partnering up with Google, though the particulars of the arrangement are not yet known. Bloomberg reported that Twitter would be sharing its “firehose” stream of tweets with Google, meaning that the 500 million messages that are sent each day could become instantly searchable.


What do you think of these changes? Will they change the way you use Twitter? We would love to hear from our audience about how YOU use Twitter! Send us a tweet @GREMLN, and let us know what you think!

Topics: social media, social media marketing, Social Media Updates, twitter, twitter marketing

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