INFOGRAPHIC: How Consumers Use Social Media for Financial Services

Posted by Emily Lange Rodecker on October 2, 2014


Financial regulatory bodies continue to encourage member institutions to build an active presence on social media, if only to monitor brand mentions and respond to customer questions, complaints, or compliments. But getting active on social media can do so much more for your bank than just keep you compliant!

As more and more people take to social media to interact with brands – whether for customer service, researching products and services, or just mentioning an experience or visit they’ve had – those in financial services would be wise to make sure they’re actively participating and engaging with their audience.

Gremln’s latest infographic takes a closer look at how consumers are using social media to research, recommend, and interact with financial services online.


Download the Infographic


Topics: financial services, Infographic, social media, social media for banking, social media marketing

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