Social Media Update: August 29, 2013

Posted by Emily Lange Rodecker on August 29, 2013

It’s been a busy couple of weeks in the social media world – we’ve got the latest roundup to help you stay up-to-speed with all the news you need to know.

Social media giant Facebook has been particularly busy, as they announced updates to their news feed algorithm, shared photo albums for up to 50 contributors, and totally revamped Page Promotion guidelines. Let’s break these down one-by-one:


  • News Feed Algorithm: Facebook continues to shed light on algorithm changes and its commitment to sharing relevant content to users. EdgeRank is no longer the leading method for how Facebook determines what stories get pushed to the top of users’ feeds. While Affinity, Weight, and Time Decay still play a part – they’re just a few of thousands upon thousands of factors that play into your post popularity.
  • Shared Photo Albums: Up to 50 contributors can all upload photos to one album, giving users and Pages the ability to crowd source photos from a large number of participants. This makes for a great way for employees, customers, followers, and friends to collaborate and share different perspectives from a shared event.
  • Page Promotion Guidelines: Previously, in order to run a contest or giveaway a Page would have to use a third-party app in accordance with Facebook’s very strict promotion guidelines. Just this week, however, Facebook lightened those restrictions and made it possible for Pages to run contests directly on their Timelines.
  • GIFs Now Supported: Thanks to Giphy, a search engine for GIFs (Graphics Interchange Format),  you can now add animated GIFs to Facebook. Simply copy and paste the GIF URL (and it must be from as you would when posting a link to a video. As it does when sharing a video, when you upload the GIF to your page, you'll see a play button on the embed.



Conversations on Twitter’s website and mobile apps are easier to find, follow, and share thanks to updated design and functionality. You can see recent messages in chronological order, and tap the Tweet to see the whole conversation.





If you thought Facebook’s recent announcement of Instagram Video would slow Vine down, you might want to think again. Vine is 40 million users strong, and if the recent popularity of “Best of Vine” videos are any indication, the 6-second video app isn’t going anywhere anytime soon.





Last week Google began integrating its recent purchase of Waze, adding real-time incident reports from Waze users to the Google Maps app on Android and iOS. The purchase also prompted investigations by the Office of Fair Trading and the Federal Trade Commission as to whether or not this makes Google “anti-competitive."





Instagram's recent acquisition of Luma – a video-capture, stabilization and sharing app – means that Instagrammers will be able to auto-straighten their photos, wobbly hands be damned. No more slanted selfies! (Oh, also? The word selfie was added to the dictionary. Yep.)



Any news stories we missed? Help us stay in the loop! Follow us on Twitter, Facebook, LinkedInGoogle+, and Pinterest -- and share news stories with us as you hear about them.

Topics: algorithm, facebook, facebook promotions, facebook rules, instagram, news, news feed, social media, Social Media Updates, twitter, vine, waze

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