Laugh It Up! 4 Ways Humor Helps Engagement

Posted by Emily Lange Rodecker on April 1, 2013

Sometimes, you just need a friendly reminder to inject some fun into your social media routine – it can jumpstart engagement and remind followers why they enjoy your brand in the first place! Humor indicates there’s a human behind the posts, and can help your followers identify with you. If you're not too confident in your comedy routine, we have a few suggestions to help you bring some fun into your social media content calendar.


Memes: Memes can be a great way to tie viral social trends into your brand messaging and have fun with your audience. You can upload your own photo to create a meme of your own, or simply adjust the text on a popular meme to tie it in with your brand.  Meme Generator and Quick Meme are both great options. Encourage your followers to join in on the fun!

Silly holidays: April Fool’s Day is an obvious choice – a holiday many people know about and quite a few celebrate – but what about International Tatting Day? Also celebrated on the first of April, this holiday exists to spread awareness of tatting – an intricate form of lace knitting (who knew?). Entertain your audience by sharing some of these goofy holidays throughout the year. Even if they don’t have much (or anything) to do with your brand, they DO have a lot to do with bringing a smile to your customers’ faces. An upcoming example? Star Wars Day! “May the 4th Be With You.”

Crowd Sourced humor: Ask your followers to submit their favorite jokes or funny photos to see which one gets the most "likes." Having your fans post their own material increases the likelihood that they’ll continue to visit your page – they’ll want to check back to see how their humor is being received.

Funny or Silly Quotes: Comedians, politicians, historical figures – they’ve all shared witticisms people would love to read (and hopefully share with their own friends, spreading your brand’s reach even farther).

  • "Everyone wants to be Cary Grant. I want to be Cary Grant." - Cary Grant
  • "It's amazing that the amount of news that happens in the world every day always just exactly fits the newspaper." - Jerry Seinfeld


So go on, tickle that Internet funny bone!

Topics: 101, Business, engagement, humor, social media

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