As the New Year begins to peek over the horizon, so too does the infamous New Year’s Resolution. We often design these annual edicts to help make ourselves better people. Just ask the U.S. Government; they’ve compiled some of the country's most popular recurring resolutions, which include the decision to save money, stop smoking, and lose weight.
You’ll notice that “be a better social media marketer” didn’t make the list. Even so, I think there are a lot of committed marketers out there hoping to make 2012 the most successfully social year ever. For those of you determined to make the most of your social media strategies in the coming year, here are a few resolutions to live by:
1. Be Open
Social media represents a pretty significant shift from the traditional marketing dynamic. It brings us from a one-way, hard-sell communication to a back-and-forth, community-building dialogue. In addition to changing the way we view marketing, social media itself can change pretty quickly. In 2012, resolve to be open to change. Try new networks, experiment with different strategies, and learn as much as you can about what’s new in the social media world and how you can use it to your advantage.
2. Be Creative
Never forget that social media is first and foremost meant to be a social space. Your fans and followers want to enjoy themselves on Facebook and Twitter, and so should you! This year, resolve to get creative with your social networks. Have a little fun with interactive and engaging content rather than defaulting to the straight product sell.
3. Be Bold
Take a digital leap of faith and go all out with your social media marketing. I don't mean you should completely abandon your traditional marketing strategies. But I am saying that in 2012, we should consider making digital network strategies just as important as your traditional strategies. That can be a scary leap, but keep in mind, social media strategies are wholly measurable in terms of interaction and, with the right tools, ROI. Also, social network audiences are outpacing traditional media audiences, and on top of that, social strategies tend to be much cheaper than print and broadcast strategies. Between the cost difference and the potential benefits, you’re sure to get quite a bit of bang for your buck by going bold with social media.
4. De-Stress Your Digital Self
Managing multiple strategies on multiple networks can be stressful, to say the least. This year, use a social media management tool like Gremln to help you. You can manage every aspect of your various social media strategies from one easy dashboard, as well as receive detailed graphic analyses. Gremln also offers team management tools (like Moderation, which allows you to approve posts from your team members before sending them out to the social universe). With Gremln’s help, you can increase your social presence while decreasing your stress.
5. Build a Truly Social Community
One of the great benefits of social media is it allows companies to connect intimately with their customers. 2012 is the perfect year for your company to really take advantage of these interaction tools and build a strongly integrated network of fans. Host discussions, recognize vocal customers, and show that you’re really listening to what they have to say. Form a strong digital community, and you’ll find yourself with an entire social network of brand-loyal evangelists.
Social media is poised to continue its explosive growth in the New Year. Digital marketing will make some big leaps, and with the right resolutions, you, too, can make 2012 the most successfully social year to date.