Why Isn't Every Day Cyber Monday?

Posted by Clayton Smith on November 28, 2011

Ah, Cyber Monday. The Black Friday of the less motivated. We've arrived once again at what is typically the biggest online shopping day of the year. Retailers are touting great deals all over the Web, banking on the ubiquitous nature of the Internet to bring in some much-needed revenue during this persistent recession. According to the L.A. Times, today's sales could total a record breaking $1.2 billion. That's a lot of digital dollars. Given the fact that so many people (myself included) seem so willing to spend money online when the price is right, and given the continued growth of Internet culture, I can't help but wonder...why isn't every day Cyber Monday?

The Internet is becoming easier to access (and utilize) every day. For many of us, online purchases can be made at home, at work, in the car, at the gym, at the bus stop; virtually anywhere. Sophisticated mobile browsers and strategic retail apps have made those online shopping carts extremely accessible, and payment services like PayPal mean you don't even need to have a credit card handy to buy that new Firefly boxed DVD set at 30% off. Online shopping is easier and  more prevalent than it's ever been--so why limit the big retail push to just one day?

I know that part of the success of Cyber Monday is the branding of the idea. The term "Cyber Monday" offers retailers a collective buzz word platform on which to tout their deals, and the idea of a major "one day only" sale allows them to capitalize on the frenzy of immediacy. But even if we keep the title and brand of Cyber Monday, why should retailers limit their big online money draw to just one day? Why not make the same push for the entire holiday season?

This year, I've started noticing more online retailers doing just that...offering extended discounts for the holiday season, often starting on Black Friday and continuing through Christmas. It'll be interesting to see if those retailers can perpetuate the Black Friday/Cyber Monday sales upswing by doing so.

We at Gremln want to hear from the retail experts out there to get your thoughts on the topic. Does your store offer Cyber Monday deals? Do you extend them through the holiday season? Why, or why not? What pros and cons do you see in making every day Cyber Monday? Tell us in the comments below!

Topics: Business, business, cyber monday, gremlin, gremln, Marketing, retail, ROI, social media

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